SwimOutlet + EverydayYoga
For nearly my entire career as an e-commerce copywriter, I wrote for the world’s biggest swim and yoga brands under the umbrella of health and fitness company SpiralEdge.
I helped tell the story of SwimOutlet’s private label, in-house brand Sporti and EverydayYoga’s at-home yoga platform Practyce. My role was to ensure consistent messaging through all landing page copy, PDPs, email, blogs, product guides, and more—beating benchmarks and increasing revenue.
Campaign Work
From landing pages to launch copy, I helped bring our new ideas to life by finding the right voice and tone for each audience segment—swimmers and yogis of all ages and experience levels.
Sporti Farmer's Market Collection
Sporti Goggles Collection
Sporti Paris Olympics Collection
Sporti Hydrolast Performance Technology
SwimOutlet 'About Us'
EverydayYoga 'About Us'
Practyce Yoga Launch
Practyce Teacher Bios
From landing pages to launch copy, I helped bring our new ideas to life by finding the right voice and tone for each audience segment—swimmers and yogis of all ages and experience levels.
New tech suit promotional email to build excitement
A friendly reminder to a swim-loving customer
A new print isn't just a new style—it's a new you
Connecting brand and style to a curated, segmented audience
Competitive swimmers want to get fired up for new coloways
Inspiration drives action
Product Pages
From advanced, competition-focused technical swimwear to casual training gear, I crafted PDPs that break down complicated technology into simple, bite-sized pieces.
SPEEDO Women's LZR Intent 2.0 Closed Back Kneeskin Tech Suit Swimsuit
SPORTI Senecio Splash Jammer Swimsuit
SPORTI HydroLast Ultra Glow Micro Back One Piece Swimsuit
SPORTI Blueberries Silicone Swim Cap
MANDUKA eKO SuperLite Travel Yoga Mat 71" 1.5mm
MALIBU C Miracle Repair Conditioner (12 Pack)
Blogs + Product Guides
An informed customer eventually becomes a loyal customer. At SwimOutlet and EverydayYoga, I helped build an exciting knowledge base to guide shoppers toward the right purchase for their individual needs.
The Ultimate Guide to Buying a Tech Suit
Diving Deep: Unraveling the Debate On 'Is Swimming a Sport?'
How to Put on a Swim Cap Without Pulling Your Hair: A 2024 Guide
Mastering the Waves: Essential Swim Workouts for Triathletes
EverydayYoga: An Exciting Rebrand for the Future
The Basics of Yoga and Essential Accessories