In between my two stints as a pure copywriter, I took my career in a different direction and joined my family in the real estate education business—Chamberlin Real Estate School. As a Content Manager, I wore many hats while juggling writing and copy editing online courses, customer service, and keeping the lights on in a small business. When I did get the opportunity to write, it was for special storytelling projects near and dear to my heart.
Chamberlin Real Estate School: A Family Business 75 Years in the Making
Online real estate courses in California are mandated by the Department of Real Estate to have the same learning content—essentially they’re all the same no matter what online school you choose.
I wanted to add an element of storytelling to such a robust, well-known brand.
Tracing the company’s history from the 1950s to its eventual sale in 2022 was a great way to help current and prospective students connect with us on a deeper level.